Luno, the crypto company founded by two South Africans, now has million customers in over countries. Luno’s latest one million customers were onboarded in just six months.
South Africa is one of Luno’s strongest and most active markets. Customer growth in South Africa is almost % year-on-year. Over % of the new customers added in the last six months are based in South Africa. On average South Africans deposit R when they open their Luno account and tend to hold for months the longest time of all Luno markets. % of new customers who bought crypto purchased , while % bought .
Luno allows customers to buy crypto for as little as R in line with its mission to put the power of crypto in everyone’s hands.
Marcus Swanepoel, CEO and co-founder of Luno, said: “There are an estimated million people using crypto worldwide as of March – a figure that is expected to grow as global markets gain better access to the crypto ecosystem. Luno aims to bring crypto to over one billion people by , so reaching million customers is an important milestone which supports a transition towards building a better, more fair financial system.”
Marcus Swanepoel, CEO of Luno Luno’s growth reflects the broader crypto industry’s resilience following a volatile year. After soaring to an all-time high market cap of $ trillion in November , the cryptocurrency market fell to its lowest level in five months in January amidst regulation concerns and a challenging macro-economic environment. In March , the crypto market once again crossed the $ trillion mark.
Since being founded in , Luno has enabled over $ billion or R billion of crypto to be safely transacted and its customers have stored in excess of $ billion or R. billion.
Marius Reitz, Luno’s GM for Africa notes that it took five years for Luno to build a base of its first one million customers in . “Luno’s growth has accelerated significantly since then. Our top two regions – South Africa and Nigeria – illustrate the high demand for crypto in emerging markets,” he says. Indonesia reported customer growth of % and almost double the number of customers in the region over the past year.
The milestone announcement comes after the launch of Luno Expeditions, its global, early-stage investment arm created to support the best fintech and cryptoweb founders. Luno also added two more cryptocurrencies to its platform: Chainlink LINK and UNI.
Luno is headquartered in London with over employees across offices in London, South Africa, Malaysia, Indonesia, Nigeria, and Singapore, which is up % in the last year alone.
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